Social media is the new “word-of-mouth” advertising, and it can be detrimental to a small, independent medical practice to have either no social media presence, or (even worse) to have only negative information floating around out there because one or two disgruntled patients decided to go on Facebook and complain to the world.
Being not only visible, but active online can bring tremendous benefits to a practice’s reputation management, lead generation and patient retention. Let’s not forget to get a leg up on the growing competition.
As a matter of fact, we can now honestly say, you’d be silly not to become active on social media.
But, there is a downside. The fact is, being active on social media, and doing it right, takes some real thought and time to be effective. If you’re going to exploit the full value of social media, and see it turn into actual money in your pocket, you’re looking at a long-term strategy that will take several hours per week to implement and maintain.
Sure, there are ways to automate some social media actions, and that can help, but it limits the personal touch to reach your audience.
Unless, of course, you can turn to outside experts and outsource the tasks Social Media Marketing
Running a private practice is time consuming in itself, and no one does it alone. Chances are you’ve already hired at least one receptionist, one or more PA’s or other skilled assistants, maybe a medical billing company and a few other members of the support staff that can help you care for the number of patients you need to stay in business to keep you doing what you do best.
We learn this early on and built a strong online presence with our MAS website.
Let me know if you have any questions on how to build yours… Just comment right here, I would love to help.