Archive for Ideas

The Medical Practice of Social Media

The Medical Practice of Social MediaAt this stage of the game, no one who’s trying to run a practice or business can deny the importance of having a presence online, and especially being visible on social media.

Social media is the new “word-of-mouth” advertising, and it can be detrimental to a small, independent medical practice to have either no social media presence, or (even worse) to have only negative information floating around out there because one or two disgruntled patients decided to go on Facebook and complain to the world.

Being not only visible, but active online can bring tremendous benefits to a practice’s reputation management, lead generation and patient retention. Let’s not forget to get a leg up on the growing competition.

As a matter of fact, we can now honestly say, you’d be silly not to become active on social media.

But, there is a downside. The fact is, being active on social media, and doing it right, takes some real thought and time to be effective. If you’re going to exploit the full value of social media, and see it turn into actual money in your pocket, you’re looking at a long-term strategy that will take several hours per week to implement and maintain.

Sure, there are ways to automate some social media actions, and that can help, but it limits the personal touch to reach your audience.

Unless, of course, you can turn to outside experts and outsource the tasks Social Media Marketing

Running a private practice is time consuming in itself, and no one does it alone. Chances are you’ve already hired at least one receptionist, one or more PA’s or other skilled assistants, maybe a medical billing company and a few other members of the support staff that can help you care for the number of patients you need to stay in business to keep you doing what you do best.

We learn this early on and built a strong online presence with our MAS website.

Let me know if you have any questions on how to build yours… Just comment right here,  I would love to help.

Bradys New HealthCare Chart to Cost Twice As Much?

Last year, I posted Congressman Kevin Brady’s New Health Care Chart because I was just amazed at the size and complexity of the thing.  And no one can deny Obamacare is a massive undertaking.

Bradys New Healthcare Chart times two

 

Like I pointed out in that post, the sheer size and complexity of the plan made it even more important than before for hospitals and smaller practices to get some help navigating the murky waters of health care billing in the years to come.

But now, we’ve got even more to worry about. Maybe Double?

According to the latest numbers, Obamacare is going to cost twice as much as originally promised!  I don’t know about you, but that makes me need to sit down and take a few deep breaths.  We’re talking about 1.79 trillion dollars!

The post I’m referencing here is from The Gateway Pundit, a Republican blog.  Obviously, they’re pointing out the political side of things.  And maybe Democrats did what ever they had to get Obamacare passed and say that the facts are wrong like this Media Matters post.  But regardless of that, “We” in Healthcare are left to deal with the results.

Like I’ve pointed out before, this thing can mean the end of a practice that isn’t willing and able to change with the times and start focusing on running their office like the business it is.  That means making the necessary adjustments to keep overhead down and profit up, without sacrificing the quality of patient care.

Adding the right follow-up staff to your team can a great start  because in the “old world” of health care in the United States, it might not have been necessary to worry about collecting old receivables or monitoring insurance claims like a hawk.  But with a 1.79 trillion dollar upheaval on the horizon, the “old world” is disappearing fast. Gross collections will be “KING” and every dollar will count!

What steps are you taking to make sure your ship stays on course to success?

Is Your Hospital’s CEO a Team Player?

I read a fantastic article by Haydn Bush from HH&N magazine the other day, entitled Can Hospital CEO’s Be Team Players?

He comes from the viewpoint that doctors in smaller practices have had to shift their role in recent years from one of oversight to one of team leading.  Here’s how Bush states the adjustment:

Physicians, Umbdenstock told me, have been moving from a role “as captain of the ship to leader of the team. It’s a very different orientation, from a hierarchical relationship to more of a leader, motivator and coordinator.” This month’s cover story explores that issue in depth, looking at how physicians, nurses, pharmacists, social workers and others are building collaborative teams to better serve patients. But as clinicians begin to embrace these new relationships, what about their counterparts in the C-suite? I applaud Bush and HH&N for bringing this issue up.  It’s something I’ve been talking about for a while now and I think it’s only becoming more important as time goes on.

In today’s economic environment, health care needs to start taking a page or two out of corporate America’s playbook.  Take a look at how Apple or other similarly successful companies handle their leadership and you’ll see the future of hospital administration.

In these companies, the CEOs that survive and thrive are totally team players.  They can’t succeed by looking down on drones sent out to do their bidding.  Instead, they need to be right there in the action, interacting with – and learning from – the skilled people they hire.

And another skill the top corporate CEOs possess (which a lot of hospital administrators still need to work on,) is knowing what they don’t know.  A Steve Jobs, for example, was really smart and talented.  But he was also smart enough to know that he didn’t know everything.  So he worked hard to surround himself with people who knew better.  And to go out and find the experts who could provide the knowledge he needed.

After all, it’s about the goal, right?  With all the changes affecting health care, there’s a whole new set of rules health care organizations need to play by.  And this trend toward teamwork internally and reliance on outsourced experts externally isn’t going to slow down any time soon.  A CEO who wants to succeed needs to adjust to leverage that fact, and they need to start now.