Author Archive for Bill Baylis

The Medical Practice of Social Media

The Medical Practice of Social MediaAt this stage of the game, no one who’s trying to run a practice or business can deny the importance of having a presence online, and especially being visible on social media.

Social media is the new “word-of-mouth” advertising, and it can be detrimental to a small, independent medical practice to have either no social media presence, or (even worse) to have only negative information floating around out there because one or two disgruntled patients decided to go on Facebook and complain to the world.

Being not only visible, but active online can bring tremendous benefits to a practice’s reputation management, lead generation and patient retention. Let’s not forget to get a leg up on the growing competition.

As a matter of fact, we can now honestly say, you’d be silly not to become active on social media.

But, there is a downside. The fact is, being active on social media, and doing it right, takes some real thought and time to be effective. If you’re going to exploit the full value of social media, and see it turn into actual money in your pocket, you’re looking at a long-term strategy that will take several hours per week to implement and maintain.

Sure, there are ways to automate some social media actions, and that can help, but it limits the personal touch to reach your audience.

Unless, of course, you can turn to outside experts and outsource the tasks Social Media Marketing

Running a private practice is time consuming in itself, and no one does it alone. Chances are you’ve already hired at least one receptionist, one or more PA’s or other skilled assistants, maybe a medical billing company and a few other members of the support staff that can help you care for the number of patients you need to stay in business to keep you doing what you do best.

We learn this early on and built a strong online presence with our MAS website.

Let me know if you have any questions on how to build yours… Just comment right here,  I would love to help.

A SMART GOAL to Get Your Year in Gear!

As a business owner, I found that keeping things clear and simple is the best way to tackle even my most lofty goals. That’s why it’s really not surprising that one of our simplest blogs is one of the most popular we have written.  Our “S.M.A.R.T GOALS” blog still brings in many hits to our website. It’s a brief post explaining an easy acronym for the smart goals system of staying on track with your goals.

If you Google “SMART GOALS”, you will find many explanations and theories on how to stay on track with goals using this thouGet Your Year in Gear a coaching program ght pattern. Of all the five steps, the “A”, I believe, is the most important, and, the one that separates most business leaders.  Most people who use Smart goals think of the “A” as standing for “Accountability” or “Action” and I agree.  For example, when I network, I meet so many wonderful business owners; I think to myself, this person is great, why aren’t more people tripping over themselves to work with them?  Then a look deeper and I find that a simple “action” plan is not in place to expand their reach to get the word out to even the customers who are looking for them.

Most owners are pretty honest about their situations; I hear them say things they would like to do, such as “learning to use social media to drive more business” or “forming a strategic alliance to reduce costs”. More often than not, their efforts never seem to materialize.

Could it be because they are not remembering the principals of the “A”?  Wouldn’t it be nice to find a group of people who could help you with “action” and “accountability”?

If you identify with the road blocks I have mentioned, one way to break out of a pattern is to try something new and/or different. With the year just about half over, there is still time to rally and have your best business year ever!

There is a 2 week teleseminar called Get Your Year in Gear! starting on June 18th designed for business owners and C-suite executives to identify and break through your barriers to success and create a simple plan that works for you and your business.

I fully endorse and highly recommend this simple and “to the point” group-coaching program produced by Online Marketing Muscle.

Here’s how it works…

For 2 consecutive Mondays, starting June 18th at 8PM, a small handful of business professionals will meet via telephone conference for a 90 minute mentoring conversation.

At the end of each session, you will be assigned an accountability partner who will hold you accountable to your desired success, and, who will be held accountable by you for that week.

The best part and what makes this program different than most, is the bonus that each participant will receive a complimentary 1/2 hour private phone consultation to address their specific business building needs with OMM President Dean Mercado.

To me, that’s a simple and clear way to begin to get things done!

Want to learn more about the program? Check it out here at www.getyouryearingear.info

See you there.. Let’s put an Action Plan into place and make the rest of 2012 the best year ever!

Bradys New HealthCare Chart to Cost Twice As Much?

Last year, I posted Congressman Kevin Brady’s New Health Care Chart because I was just amazed at the size and complexity of the thing.  And no one can deny Obamacare is a massive undertaking.

Bradys New Healthcare Chart times two

 

Like I pointed out in that post, the sheer size and complexity of the plan made it even more important than before for hospitals and smaller practices to get some help navigating the murky waters of health care billing in the years to come.

But now, we’ve got even more to worry about. Maybe Double?

According to the latest numbers, Obamacare is going to cost twice as much as originally promised!  I don’t know about you, but that makes me need to sit down and take a few deep breaths.  We’re talking about 1.79 trillion dollars!

The post I’m referencing here is from The Gateway Pundit, a Republican blog.  Obviously, they’re pointing out the political side of things.  And maybe Democrats did what ever they had to get Obamacare passed and say that the facts are wrong like this Media Matters post.  But regardless of that, “We” in Healthcare are left to deal with the results.

Like I’ve pointed out before, this thing can mean the end of a practice that isn’t willing and able to change with the times and start focusing on running their office like the business it is.  That means making the necessary adjustments to keep overhead down and profit up, without sacrificing the quality of patient care.

Adding the right follow-up staff to your team can a great start  because in the “old world” of health care in the United States, it might not have been necessary to worry about collecting old receivables or monitoring insurance claims like a hawk.  But with a 1.79 trillion dollar upheaval on the horizon, the “old world” is disappearing fast. Gross collections will be “KING” and every dollar will count!

What steps are you taking to make sure your ship stays on course to success?